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Storytelling for success

Compelling, engaging and authentic content is the key to standing out in the noise.

With professional editorial services & creative content strategy skills you’ll get more eyeballs on your content and hearts beating for your brand.

Storytelling is at the heart of creating meaningful connections with your audience.

From videos to blogs, social posts to product descriptions, storytelling is at the heart of creating meaningful connections with your audience. 

Storytelling is at the heart of creating meaningful connections with your audience and reach your business goals. 

Improve your  content to engage customers, build trust, leading to more sales and long term customer retention.

Get more eyeballs on your content and hearts for your brand.

Do you

…need an experienced creative content writer with a strategic mind for your digital marketing, such as your social media channels, website, newsletter, videos and podcasts?

…feel that social media has become a big time suck without satisfying results?

…have a nagging suspicion traditional marketing may not be right for your brand and would rather grow long-term relationships with your customers through authentic storytelling?

…struggle to put an editorial plan and process in place and write engaging copy? Or maybe you don’t have a content team yet nor the time to come up with ideas and post content?

I can help!

Let’s make your content work for you.

Audit + Action plan

Get some clarity and direction: I will audit your social media, website and newsletter and provide you with a plan of actionable steps and content topics to tackle what needs to be improved. You can then decide to continue work with me or implement changes yourself.

Content Strategy

Don’t stress about what to post when or where: I’ll develop a creative content strategy tailored to your business goals and budget. Whether you need high quality copy, sharpen your brand narrative to attract the right audience or new visuals to tell your story, we can make that happen.

All in one

All of the above plus a fully fleshed out 4-week editorial plan with 2-3 posts per week per channel, 2 newsletters or video or podcast scripts based on your new or improved brand narrative, tailored to your needs. As a one off kick start or on the regular, I’ll be your inhouse team without the long-term commitment.

Fees depend on project type and scope. Contact me for a quote.

Hi, I’m Hadassa

and I am a bilingual creative with an international marketing background.

As an experienced digital editor, writer, producer and content specialist, I have helped both global brands and smaller businesses develop and create communication strategies and content that their audience wants to see and in turn, reach business goals in an ethical, organic way.

For the past decade, I have written, produced and published story-based, authentic content that increased audience reach and engagement and helped my clients reach a new or wider demographic.

Having lived in 5 countries long-term, I bring awareness for cultural differences and publishing across continents to the table.

I am passionate about beautiful, targeted visual and written content that will help you reach your business goals in an ethical and sustainable way.

Some of the companies I have worked with:

Video Content

In my other life I write and direct short films. That means I can help you with visual storytelling and write your YouTube or Podcast scripts and develop short form video concepts for social media.

Editorial Work

Do you need an experienced editor or writer? Help with content creation or editorial processes? I write and edit long and short-form, social media captions, brand stories, newsletters and articles — in German & English. Request my full portfolio.

Creative Strategy

Need an outside perspective and new ideas? With 20+ years of experience in the creative industry and 10 in publishing and content, I can help you with ideation, concepts and creative direction.

The Benefits

  • Expertise without the baggage

    Work with me and you’ll get yourself an expert without the committment of an inhouse team. We can work out a budget and timeline that suits your current situation.

  • Tailor-made tasks & targets

    I can come in, set everything up and leave or we can work together on the regular on specific projects and goals.

  • Like an agency without the bloat

    Grow sustainably and get yourself the skills you need, when you need them. I can bring in other freelancers or help you find staff when you’re ready.

  • Casey Neistat Interview

    Article & Interview

  • How Much Adventure Does Our Life Need?

    Regular Column

  • Remembering Syria

    Print Article

  • Getty Images Magazine

    Expert Piece

  • 48 Hours in Sydney

    Influencer Collab

  • Tea Ceremony

    Social Media

  • MarcOPolo Denim

    Product Copy

Testimonials

R. M. / Content Team at Mercedes-Benz

“You did an excellent job as Editor-in-Chief, as writer and as producer of amazing video-clips for us. Without you we couldn´t have been that successful… We didn´t just reach the target groups, we positioned Mercedes-Benz as a serious brand publisher. Some of the all-time most-viewed Mercedes-Benz contents are the result of our work.”

R. R. / Photographer

“Hadassa is the ched Baker of words”

M. T. / Empolis Group

In short: I would definitely hire Hadassa again and recommend her to other companies without hesitation. The basis of her success has always been consistent and outstanding creativity and a strong awareness of trends. Hadassa has excellent communication skills, she consistently met deadlines and always stayed within the budget, while effectively meeting the highest professional standards. Hadassa was an absolute asset to our team and company.

The Process

  • 1. The Call: It's a bit like a date

    As a writer and content strategist I work with different companies and individuals. To create quality work, it is important the we connect and have similiar values. In the first call we can see if it’s a fit and what your current needs are. And you can ask all the questions! I can then send you a detailed proposal.

  • 2. The Kick-Off: When all the stars align

    If you’re happy with the proposal, we’ll sign a simple agreement to cover all the bases and map out some milestones. You can send me all the info on your business and I will spend time researching and on getting to know your business and target audience.

  • 3. The Work: It's all Go

    Depending on the type of project and your preference, I will either work alone or regularly check in with you. Once a first draft or concept is finished, we will discuss any changes that need to be made. I will then work to deliver the final result.

  • 4. The End: Or is it?

    We’re all excited about the result. But let’s not forget the dreaded analytics. We’ll see what works and what doesn’t and tweak it accordingly. Then we part ways. Or maybe you’d like to keep me on a retainer, because that is possible too. Just to keep up the momentum, now that you’re on a roll.

Don’t call me, I’ll call you

Let’s chat! Leave your details and I’ll contact you to schedule a free consultation or a chat by WhatsApp or email to see how I can help you and if the vibe is right. It will help me understand your needs better and price your project accordingly. You can ask all the questions.

Bonus: I promise you will come out of this call with at least one idea or suggestion that you can implement straight away!